Woodrow In Need

 

The Charity, ‘Children In Need’ is a British phenomenon and has had inspiration from 1927 and the main idea has been unchanged throughout this time. Although it was originally on radio, it is still a telethon (on the television all day) and still raises money for less fortunate children. Last year, they raised £39,000,000 and this year they are hoping to get even more. This money is then distributed between children’s charities all over Britain. The charity is open to donations from everyone so does not have a particular target audience. They use television to get people to donate, but also give away free fundraising packs to get others people to donate outside of the studio. The success of the charity is amazing, in the first radioed broadcast of children in need only got about £1,000, that’s still a lot, but it’s done well to get up to £39,000,000 and still getting more.